HEALTH INSURANCE FOR THE UNINSURED: The Health Insurance Risk-Sharing Plan (HIRSP)

Guest: Amie Goldman, CEO, Wisconsin HIRSP Authority

Over 525,000 non-elderly Wisconsin residents are without health insurance. Most of these people have been denied insurance due to pre-existing medical conditions or have lost their employer-sponsored coverage.

The Health Insurance Risk-Sharing Plan was created in 1979 to help insure these Wisconsin residents who were not able to obtain insurance. Now the HIRSP Authority has received $73 million from the federal government as part of Health Care Reform to expand affordable and comprehensive coverage to Wisconsin residents who are currently uninsured because of a pre-existing medical condition or not eligible for employer-sponsored coverage.

There are several plans to choose from, priced according to age and the deductible you choose. The full coverage includes prescription drugs, medical tests, preventive care and hospitalization. If you are currently uninsured or know someone who is, contact the HIRSP Authority. Professional are available to help determine eligibility and which is the best plan for you.

You can check eligibility and access application materials at, or call 1-800-828-4777.


Guest: Wendell Potter, author DEADLY SPIN (An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans)

In 2009, Wendell Potter made national headlines when he testified before a Senate panel on health care reform. This was after he walked away as head of corporate communications for CIGNA because he could no longer abide the routine practices of the insurance industry. In his book, Deadly Spin, he describes from an insider’s perspective how insurance companies manipulate consumers and politicians to protect their profits.

As a former journalist and investigative reporter and now Senior Fellow on Health Care at the Center for Media and Democracy, Wendell Potter discusses on this program – the history of health care, the health insurance industry and their campaign of disinformation, and how this impacts health care reform.

Follow Wendell Potter at


Guests: Colleen Hayes, Ph.D., UW researcher
Shelley Peterman Schwartz, living with MS

Wisconsin has one of the highest incidences of MS in the United States – one in 500. Multiple Sclerosis is a progressive disease for which no cure has yet been found. UW professor Colleen Hayes shares her research on Vitamin D’s role in MS. Shelley Peterman Schwartz describes the path her life has taken since her MS diagnosis over 30 years ago.

For more information, go to, or call 800-242-3358 (toll free in Wisconsin)


Guests: Jody Curley, Alzheimer’s & Dementia Alliance of Wisconsin
Jean Bachhuber, Oak Park Place

As growing numbers of people are being diagnosed with mild cognitive impairment and early stage Alzheimer’s, there is a new focus on maximizing their mental capabilities and quality of life. One of the most innovative programs in our area is the Alzheimer Alliance’s Meeting of the Minds, headed by Jody Curley. Each supportive group combines cognitive, creative, and psychosocial challenges with the physical movements of walking and Tai Chi. Jean Bachhuber works to provide a stimulating lifestyle for those who reside in the Memory Loss residence at Oak Park Place. Learn more about how local resources are creating better todays for people with memory impairment.

For information on the Alzheimer Alliance’s Wine & Roses Festival, Saturday evening, April 9th at Nakoma Country Club, call 608-232-3400 or go to


Guest: Gayle Viney, Public Relations Coordinator

DCHS It’s not just about the animals. It’s how the breadth of programs at Dane County Humane Society matches the stream of homeless animals under its roof with people from all segments of society. And all are better for it. From bringing unconditional joy to the elderly and infirmed to providing refuge for pets living in a domestic abuse environment, the Humane Society makes it happen. The best moments are when the 4-legged residents are put into the arms of their forever home. Put a smile on your face. Learn about the innovative programs at DCHS.

For more information go to: